Kambi Group Extends Partnership with Sun International

The online casino industry in South Africa is experiencing significant growth, with more players engaging in online betting and gaming activities. This expansion has led to numerous collaborations and partnerships to enhance the quality and reach of betting services in the region.

Kambi Group plc has announced a multi-year extension to its successful multi-channel sportsbook partnership with Sun International. The global sports betting supplier has been working with one of Africa’s leading gaming and hospitality operators since November 2017, and this new agreement further solidifies their relationship.

Multi-Year Extension Agreement

The newly extended agreement is set to continue for multiple years, ensuring that Sun International can continue to benefit from Kambi’s market-leading sports betting technology and services. This extension highlights the success of the online and retail sportsbook partnership that has flourished over the past several years.

Strengthening the SunBet Brand

Sun International, listed on the Johannesburg Stock Exchange, operates SunBet, the country’s leading online betting brand. The company also owns some of South Africa’s most prestigious casinos and hotel resorts. With Kambi’s support, Sun International aims to strengthen the SunBet brand further, leveraging Kambi’s award-winning technology to enhance their betting services.

Statements from Industry Leaders

Kambi’s CEO, Kristian Nylén, expressed his satisfaction with the extended partnership, noting that Sun International has been a valuable partner since they first joined forces in 2017. He looks forward to SunBet's continued growth with Kambi’s support. Simon Gregory, CEO of SunBet, conveyed his excitement about the renewed partnership, highlighting the ambitious plans for the SunBet brand and the importance of Kambi’s technology and services in achieving their goals.

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